AMAG Expansion Continues As Road Toll Rises

Last year was one of the deadliest on Australia’s roads in more than five years. With 1,253 people killed in road accidents in the 12 months to the end of November — a 6.3 per cent increase compared to the previous year. The increase reverses decades of declines that saw the toll fall from 2,800 people in 1989 to 1,094 in 2020.

AMAG’s technology offers an important part of the solution to arrest rising road toll in Australia and other developed countries.

AMAG estimates its artificial intelligence-powered technology has so far saved more than 23 lives, stopped more than 692 crashes and prevented 113 injuries.

The company continues to expand its global footprint with the company now having 25 customers across six countries.

AMAG also recently signed a highly prospective distribution agreement in New Zealand and is assessing US distributor channels.

AMAG co-founder and CEO Dr Simon Washington said the solution to lowering the road toll lay with new technologies.

“The sobering fact is that many of the fatalities and serious injuries we see can be prevented by applying better technologies to predict and mitigate crash risk, progressive safety interventions, and safety-oriented policies we have at our disposal today,” he said.

“There is growing evidence that many of the initiatives that have helped drive down the road toll over the last 40 years have stopped working or reached their capacity to affect change,” he said.

“Technology presents a significant opportunity to reverse the increase in the road toll and push the trajectory downwards again. With advances in video analytics, AI, and machine learning, we can proactively manage safety and identify high-risk situations before crashes occur,” Mr Washington said.